Apprenticeship Guide is the definitive guide to apprenticeships in England, available both online and in print. Our mission is simple: to make apprenticeships clear, credible and accessible for young people while connecting employers, training providers, schools and colleges with the next generation of talent.
Designed specifically for 14- to 24-year-olds, the Apprenticeship Guide helps students understand their options beyond traditional education routes. We explain what apprenticeships are, how they work, and how learners can earn while they learn, gain real workplace experience and build long-term careers without taking on unnecessary debt.
Each year, the printed guide is distributed to every secondary school in England, reaching more than 900,000 students across Key Stages 4 and 5. Alongside learners, we also target key influencers in career decision-making, including teachers, careers advisers and parents, ensuring trusted guidance is available at every stage of the journey.
Our platform supports employers and training providers by showcasing apprenticeship opportunities to a highly engaged audience that is actively exploring their future pathways. By combining trusted information with national distribution and digital reach, we help bridge the gap between education and employment.
Apprenticeship Guide is proudly endorsed by well-known figures including Lord Alan Sugar and George Clarke, reinforcing our position as a trusted voice and leading authority in the apprenticeship space.
